Friday, 19 October 2012


(We need a lot more of these, in my opinion.)
Like most women, I am not a breast checker. I can't tell you the last time I checked my breasts for lumps (although that's not what I tell my doctor. "Last week, I think," is what I tell her, but in my mind I'm thinking, "That is YOUR job, sistah!"). To me, doing a breast exam is about as appealing as a plate of tofu: I don't care if it's good for me, it's gross and I'm not touching it. But the wily folks at Toronto's ReThink Breast Cancer charity just may change that. They've released a smart, sexy phone app featuring hot young men ripping their shirts off to reveal logic-defying abs, pecs, flex, sex and every other muscle you can think of, pumping iron, staring lewdly into the lens, calling us "baby" and urging us to have a go at our boobs. Whew.

So far I've watched it 377 times, and let me tell you, this is the most fun I've had on a Thursday night in quite some time. 
It still isn't going to make me check my breasts . . . for that, these dudes would have to come to my home and ask me in person, and even then I'd say, "Hey, you know what would be even better would be if you did it for me! Thoroughly. And repetitively. Because obviously, my very health is at stake" . . .  but in the meantime, I am doing a lot of THINKING about breast self-examination. So that's a start.

I'm sure that somebody will complain that this video is sexist. But if they're stupid enough to go public with that, someone (Leon, perhaps, shown above) will be swiftly dispatched to anally force-feed them some prunes so they can loosen the hell up. In the meantime, have a look at the video. If there were an Oscar for hottest public service announcement, this bitch would win hands-down. Er, up. Click on Your Man Reminder. 

Editor's note: You know, if the federal government applied this sort of marketing wizardry to income tax returns, no one would EVER file late. Some might even file multiple times.
My note: Well I know I would.