MEET THE HAIRY NEW FACE OF CHANEL NO. $7M

THE NEW FACE OF CHANEL
(And for $7 million, surely that face 
could have shaved?)  
Paul Smith/Featureflash  

You know how sometimes something is so friggin' stupid it's brilliant? That may be what's going on with Chanel No. 5's nonsensical new ad, in which a faded Brad Pitt delivers an existential monologue that makes him sound senile. Because even though it is completely, stunningly, mind-bogglingly goddawful, EVERYBODY is talking about it. So maybe it's brilliant. But then again, maybe it's just friggin stupid. 

Brad was paid $7 million to star in this commercial. And I realize the man has six kids to feed, but my God, you could save an awful lot of Cambodian orphans with that kind of money. (P.S. Chanel? For $7 million, you could have got Ryan Gosling. Who, in case you didn't know, is the new Brad Pitt. Brad Pitt is now the old Brad Pitt. I know. It sucks, but that's the way it goes.)

If you haven't seen this ad, you really must. I'm including a link so that you can see it and be as gobsmacked by its shittiness as I was. These things are best enjoyed with others. Click on Chanel, WTF? and then tell me, what do you think? Brilliant, stupid, or both?

Editor's note: Hello, Coco? You need to come back from the dead and save your company.